The effect of the investment in infrastructure on the tourist demand: evidence of the archaeological complex of Kuélap.

What is the effect of infrastructure investment on tourism demand? To answer this question, the case of the Kuélap Archaeological Complex is analyzed, which has become more attractive and accessible after the construction of a cable car system and the remodeling of the Chachapoyas and Jaén airports. The hypothesis is that infrastructure investment has had an important effect on Kuélap’s tourist demand. We evaluate this hypothesis using a comparative case study based on a ``synthetic control'' constructed using the information of different archaeological sites of Peru. The results show that investment in tourism infrastructure caused an increase of approximately 100 percent in the number of visits to Kuélap.